Offering: Other services in United States, New York, New York City

Factory 360 recently planned and executed an experiential marketing campaign for Not Your Father’s Root Beer that managed to be fun and educational at the same time. Our brand ambassadors visited bars in 14 different markets to interact directly with consumers. They handed out samples of this specialty ale (which is brewed with ingredients typically found in root beer, such as sarsaparilla and vanilla, to give it a unique taste) and educated bartenders and consumers about why the product is different from anything else on the market. Website: https://www.factory360.com/experiential-marketing-for-beverages/

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